What would you think if you walked into a Starbucks SBUX +0.39% and the barista got your triple tall, half caf, iced, non-fat latte wrong? You’d probably say to yourself, “First-world problem,” not fret too much and go about your day. What if you went to a different location the next day, and your order was mishandled once…
Category: Drip Line DIY Hacks
Lovelace wants you to be informed of the ever-changing marketing, media and technology trends affecting the bottom line of your business. We stay ahead of the trends so you can focus on what’s most important, running your business. Lovelace is your one-stop source for all things marketing, media and technology.
What Logo Formats Do I Need?
VECTOR VS. PIXEL BASED GRAPHICS Generally, designers will work in Illustrator to design your logo. Adobe Illustrator is a vector based program, rather than a pixel-based program like Photoshop. Vector-based images can be resized both larger and smaller without diminishing the quality. On the other hand, pixel based images do not resize well. As you…
Social Media Display Ad Basics
There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. There’s time and resources to consider as well. Even incredibly talented social media managers that…